- Design and Development
Let Your Branding Goals Match Your Marketing Strategy
By Lexie Lu
While branding and marketing aren't the same things, they are intricately woven together, and each has an impact on the other.
Top Stories
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- Infographics
- Insights on Analytics
Track These Key Customer Metrics
By Website Magazine
Starting taking a data-led approach to tracking and analyzing customer behaviors.
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- Social Media Mavens
- Movers and Shakers
Influencing the Influencers
By Pete Prestipino
Start thinking now about how your enterprise can build better relationships with influential subject matter experts...
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- Mastering Search
- Insights on Analytics
Practical Big Data for Small Biz UX & Search Optimization
By Travis Bliffen
There is a ton of data out there, but for that information to be valuable, you must first make it usable.
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- Infographics
- Social Media Mavens
- Internet Advertising
Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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- Software Everywhere
- Design and Development
The Critical Question for Developers: Native or Web Based App?
By Jeremy Hogan
The average American checks his or her phone every 12 minutes, looking at the device more than 80 times over the course of each day.
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- Movers and Shakers
Beyond Bitcoin: How Blockchain Tech Is Reshaping the World
By Heidi Yu
Keep your eyes open; some truly interesting and disruptive developments are about to take place thanks to the blockchain.
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- Software Everywhere
- Mobile World
- Internet Advertising
Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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- Email Experience
- E-commerce Express
Enhancing Ecommerce Email with UGC
By Pete Prestipino
Yotpo and Oracle Bronto annonuced an integration to sync ratings/reviews to merchant product catalogs.
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- Social Media Mavens
- E-commerce Express
3 Reasons to Look Beyond Instagram to Build Your Brand
By Mike Svatek
To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.
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