2023 Email Marketing Statistics

Doug Hughes
by Doug Hughes 08 Mar, 2023

Email marketing remains one of the most effective ways businesses reach and engage with their customers. As we enter 2023, understanding the latest email marketing statistics can help businesses optimize their campaigns and achieve greater success. Here are 10 email marketing statistics for 2023:


Email is still the preferred communication channel for consumers

According to a study by MarketingSherpa, 60% of consumers prefer to receive promotional messages and updates via email, compared to 20% who prefer social media and 17% who prefer text messages. Email is still the most effective way to communicate with customers.


Personalization is essential for email marketing success

A study by Accenture found that 90% of consumers are more likely to engage with brands that offer personalized experiences. This means that businesses need to invest in tools and strategies to personalize their email marketing campaigns to meet their customers' unique needs and interests.


Automated emails drive revenue

According to a study by Epsilon, automated emails have an average open rate of 45.7%, compared to 18.8% for non-automated emails. Additionally, automated emails generate 320% more revenue than non-automated emails. This highlights the importance of investing in automated email campaigns, such as welcome emails, abandoned cart emails, and post-purchase follow-ups, to drive revenue and engagement.


Mobile optimization is critical for email marketing success

According to Litmus, 54% of emails are opened on mobile devices. This means businesses need to optimize their email campaigns for mobile devices to ensure they are displayed correctly and can be easily read and interacted with on a small screen.


Email marketing offers a high return on investment

According to the Direct Marketing Association, email marketing offers an average return on investment of $42 for every $1 spent. This makes email marketing one of the most cost-effective marketing channels available.


Video in email can increase engagement

A study by Campaign Monitor found that emails with videos have an open rate of 19%, compared to 13% for emails without videos. Additionally, adding a video to an email can increase click-through rates by 300%. This highlights the importance of incorporating video content into email marketing campaigns to increase engagement and drive conversions.


Segmented email campaigns generate higher engagement and revenue

A study by Mailchimp found that segmented email campaigns have an open rate that is 14.31% higher than non-segmented campaigns. Additionally, segmented campaigns generate 760% more revenue than non-segmented campaigns. This highlights the importance of segmenting email lists based on customer behavior and preferences to deliver targeted, personalized campaigns that resonate with customers.


Email marketing is effective for both B2C and B2B businesses

A study by the Content Marketing Institute found that 59% of B2B marketers rate email as their most effective channel for generating revenue. Additionally, B2B emails have an average open rate of 25%, compared to 21% for B2C emails. This highlights the importance of email marketing for both B2B and B2C businesses.


Email marketing is becoming increasingly automated

According to a report by Emailmonday, 75% of email revenue is generated by triggered campaigns, such as welcome emails and abandoned cart emails. Additionally, 49% of businesses are using some form of marketing automation, a figure that is expected to continue to grow. This highlights the importance of investing in automation tools for email marketing campaigns to deliver targeted, personalized messages at scale.


Email is the most popular way for businesses to communicate with customers

According to Statista, 91% of US consumers would like to receive promotional emails from companies they do business with. Additionally, 99% of consumers check their email daily, and 58% check their email first thing in the morning. This highlights the importance of email marketing as a way to reach customers where they are and build lasting relationships with them.



These 10 email marketing statistics for 2023 demonstrate the importance of personalization, automation, segmentation, mobile optimization, and video content in email marketing campaigns. Businesses can reach and engage with their customers effectively by investing in these areas, driving revenue and building lasting relationships. Additionally, these statistics highlight the continued importance of email marketing as a key communication channel for businesses in both the B2B and B2C spaces.