---
title: Act-On Offers New Capabilities for Sales Teams
description: Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, ...
---

[Ecommerce Solutions, Trends & News | Website Magazine](https://www.websitemagazine.com/ecommerce)

# [Act-On Offers New Capabilities for Sales Teams](https://www.websitemagazine.com/ecommerce/act-on-offers-new-capabilities-for-sales-teams)

 Written by [Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) | May 1, 2015 5:00:00 AM

**Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector.**

The new product features extend the use of Act-On Marketing Automation for both sales and marketing teams, as they enrich CRM data with marketing intelligence and prospect behavior to better personalize sales outreach.

[CRM Connector](https://www.act-on.com/products/apps-connectors/), for instance, enables salespeople to see marketing touch points and lead scores so they can know why a lead has been qualified and assigned to them. In addition, users can prioritize the top prospects and spend more time selling, as well as access real-time behavior intelligence about a prospect's interests and activities.

On the other hand, [Act-On Anywhere](https://www.act-on.com/products/act-on-anywhere/) enables salespeople to access detailed marketing engagement data about any company or contact while using any browser-based CRM system. Plus, users can interact with prospects on LinkedIn by viewing any prior interaction they may have already had with the user's business through Act-On's engagement timeline. Users can also optimize interactions on Gmail by using Act-On's pre-built email templates with the mail app, as well as track email opens and clicks of any email sent.

[View full post](https://www.websitemagazine.com/ecommerce/act-on-offers-new-capabilities-for-sales-teams)

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