---
title: "Advertisers Benefit from Consumers \"Living\" Online"
description: Digital advertising has come a long way since the banner ad was a standard. While the banner ads ar...
---

[Ecommerce Solutions, Trends & News | Website Magazine](https://www.websitemagazine.com/ecommerce)

# [Advertisers Benefit from Consumers "Living" Online](https://www.websitemagazine.com/ecommerce/advertisers-benefit-from-consumers-living-online)

 Written by [Derek Schou](https://www.websitemagazine.com/ecommerce/author/derek-schou) | Oct 21, 2014 5:00:00 AM

**Interactive Advertising Bureau (IAB) has released its latest [report](https://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-102014) detailing digital ad revenues for the first half of 2014 compared to the first half of 2013.**

 **In their report, the IAB states revenue from digital ads have hit an all-time high in the first half of this year and landed at $23.1 billion, up from $20.1 billion in 2013. Of all categories measured, digital advertisers received the most revenue from [mobile](https://www.websitemagazine.com/mobile) ads in the first half of the year.**

 **"Consumers living online is online is no longer the exception-it is the rule," said Sherrill Mane, senior vice president of Research, Analytics and Measurement at IAB. "Digital screens have become vital tools at every juncture of the day. It is no surprise that brand dollars have followed this growing movement at a steady clip."**

[View full post](https://www.websitemagazine.com/ecommerce/advertisers-benefit-from-consumers-living-online)

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