---
title: Slow Ecommerce Site Speeds
description: The average ecommerce website takes 10 seconds to load according to a new report from front-end opti...
---

[Ecommerce Solutions, Trends & News | Website Magazine](https://www.websitemagazine.com/ecommerce)

# [Slow Ecommerce Site Speeds](https://www.websitemagazine.com/ecommerce/ecommerce-site-speeds-are-too-slow)

 Written by [Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) | Jan 26, 2012 6:00:00 AM

**The average ecommerce website takes 10 seconds to load according to a new report from front-end optimization solution provider Strangeloop.**

The 2012 Annual State of the Union: Ecommerce Page Speed and Website report reveals that while the average site is 10 percent faster now than it was a year ago, it is still to slow for the ideal load time of two seconds. Additionally, many top-ranked sites are actually slower than other sites due too bigger pages with more objects.

And bigger pages are becoming a trend. According to the study, the average home page contains 98 page objects, which is a 13 percent increase from last year, and a huge increase from 1995 - when the average home page contained only 2.3 objects.

A surprising statistic from the study is that IE9 outperformed other browsers, with a 4-5 percent faster load time compared to Firefox and Chrome browsers.

*"The question everyone should be asking is: what do these findings mean for me and my site?"* says Jonathan Bixby, CEO of [Strangeloop Networks](https://www.strangeloopnetworks.com/). *"The key takeaway here is that the pursuit of faster websites is a neverending race. As pages continue to grow in size and complexity, many site owners are barely managing to stay ahead. Newer browsers help somewhat - as does using a content delivery network to cache your content closer to your visitors - but only somewhat. Site owners who want to do more than keep their heads above water need to expand their acceleration toolkit."*

[View full post](https://www.websitemagazine.com/ecommerce/ecommerce-site-speeds-are-too-slow)

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