---
title: Scalable vs. Responsive Email Design
description: According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a...
---

[Email Marketing Tips & News | Website Magazine's Email Marketing Blog](https://www.websitemagazine.com/email)

# [Scalable vs. Responsive Email Design](https://www.websitemagazine.com/email/scalable-vs-responsive-email-design)

 Written by [Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) | Jul 1, 2013 5:00:00 AM

According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year.

These consumer consumption habits have plenty of ramifications for ecommerce merchants, especially where email is concerned. For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail's infographic on Scalable vs. Responsive Email Design below.

[Scalable and Responsive Email Design](https://www.yesmail.com/resources/blog/scalable-vs-responsive-email-design-infographic)

[View full post](https://www.websitemagazine.com/email/scalable-vs-responsive-email-design)

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