According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year.
These consumer consumption habits have plenty of ramifications for ecommerce merchants, especially where email is concerned. For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail's infographic on Scalable vs. Responsive Email Design below.
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.