According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year.
These consumer consumption habits have plenty of ramifications for ecommerce merchants, especially where email is concerned. For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail's infographic on Scalable vs. Responsive Email Design below.
Scalable and Responsive Email Design