---
title: Understanding The Sources Of Chargebacks
description: Statistics show most merchants assume chargebacks are simply a cost of doing business. Nearly half ...
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [Understanding The Sources Of Chargebacks](https://www.websitemagazine.com/marketing/understanding-the-sources-of-chargebacks)

 Written by [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) | Mar 28, 2016 5:00:00 AM

Statistics show most merchants assume chargebacks are simply a cost of doing business. Nearly half of all merchants believe fraud is inevitable and 44% think it costs too much to control fraud. Merchants are also discouraged by the low success rate of those who do choose to confront the issue. Credit card associations estimate less than 21% of chargeback disputes are found in the merchant's favor. That means a lot of effort goes into the representment process, and a positive ROI is rarely, if ever, achieved.

*Sponsored by Chargebacks911*

[View full post](https://www.websitemagazine.com/marketing/understanding-the-sources-of-chargebacks)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Peter Devereaux"
  },
  "dateModified" : "2023-05-01T21:27:38.189Z",
  "datePublished" : "2016-03-28T05:00:00Z",
  "headline" : "Understanding The Sources Of Chargebacks",
  "image" : {
    "@type" : "ImageObject",
    "height" : 400,
    "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-11-27-0688-AM-Apr-10-2023-01-28-41-5885-PM-3-3.png",
    "width" : 400
  },
  "mainEntityOfPage" : "https://www.websitemagazine.com/marketing/understanding-the-sources-of-chargebacks",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/gradient-regular@3x-1.png",
      "width" : 242.48277
    },
    "name" : "Digital Marketing News, Tips, And Insights From Website Magazine"
  }
}
```