Statistics show most merchants assume chargebacks are simply a cost of doing business. Nearly half of all merchants believe fraud is inevitable and 44% think it costs too much to control fraud. Merchants are also discouraged by the low success rate of those who do choose to confront the issue. Credit card associations estimate less than 21% of chargeback disputes are found in the merchant's favor. That means a lot of effort goes into the representment process, and a positive ROI is rarely, if ever, achieved.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.