--- title: 31 Back-to-School Keyword Targets description: For most students, summer is in full swing. Going back to school is far from the top of their minds.... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 31 Back-to-School Keyword Targets ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/marketing/author/michael-phillips) 28 Jun, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets](mailto:?Body=https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) - Link Copied! ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg) For most students, summer is in full swing. Going back to school is far from the top of their minds. However, for retailers, online marketers and publishers, back-to-school should be top-of-mind. Take a look at the chart shown here. This is the search volume for "back to school," taken from Google Trends. You will notice that consumers start their back-to-school research (and, therefore shopping) right about now. In fact, from today to mid-August, search volume will triple. The chart below "Search Volume index" indicates news references across Google. That's also about to spike -- meaning the opportunities to benefit from back-to-school traffic is not limited to retailers but can include bloggers and publishers, too. Clearly, its time to optimize for for back-to-school traffic and keywords. Below the chart are 31 keyphrases to consider targeting, either for organic rankings or for paid search. These keywords were found using Google's External Keyword Tool and Wonder Wheel. Keep in mind, variations of these keywords and phrases can be used as well -- for example, 'back to school kindergarten supplies,' 'back to school college supplies,' etc. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/backtoschool-1-1-1-1.jpg?width=586&height=293&name=backtoschool-1-1-1-1.jpg) back to school activities back to school ideas back to school supplies back to school supplies list back to school supplies sales back to school supplies college back to school shopping back to school shopping tips back to school shopping list back to school sales back to school deals back to school bargains back to school checklist back to school worksheets back to school crafts back to school fashion back to school clothes shopping back to school tips back to school resources back to school lesson plans back to school trends back to school coloring first day of school school supplies teacher school supplies school supplies list school supplies online school art supplies educational supplies free school supplies classroom supplies ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/marketing/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/marketing/author/michael-phillips" }, "dateModified" : "2023-05-01T21:23:02.183Z", "datePublished" : "2010-06-28T05:00:00.000Z", "headline" : "31 Back-to-School Keyword Targets", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "31 Back-to-School Keyword Targets", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```