Google's New Caffeine Index Goes Live

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Google today made the formal announcement that its new Web indexing system called Caffeine is now complete. 

What can you expect from Caffeine's injection directly in the SERPs? Fresher results says Google. In fact, 50 percent fresher for Web searches than its last index (and from the largest collection of Web content it has offered to date). 

This puts your content development and social media marketing efforts on center-stage. 

The reason for Google's introduction of a more caffeinated search is simple - content on the Web has evolved. The introduction and importance today of video, image, audio, real-time updates and reviews makes the Web a far more complex environment and one that Web users have grown accustom. 

Instead of refreshing its index every few weeks, Caffeined enables Google to analyze the web in small portions and update its search index on a continuous basis and on an enormous scale. Google shared an excellent statistic about just how much information is being shared - Caffeine processes hundreds of thousands of pages in paralell which, if it were a pile of paper, would grow three miles taller every second. 

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Cullen Swanson 06-15-2010 12:05 PM

this changes the way we do SEO and publish content on the web!  near instant search results that displays the most recently published content?  awesome  

ManeeshR 06-17-2010 10:30 AM

Very interesting article. Google always comes up with something out of box.

Raam Anand 07-30-2010 11:56 PM

This solves one of the oldest problems of the Internet... obsolete information. Can cut down tons of unwanted, old and useless stuff from appearing in search results.

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