If there is one area of interest for both expert and novice Internet
marketers it is software which facilitates improved natural search rankings.
Quickly understood about this software category however is that it is far from a
"set it and forget it" offering.
What SEO software solutions provide are the
means by which you can understand the environment and capitalize on the
available opportunities. So what are the top SEO software solutions on the
As you might imagine - there are hundreds of offerings. While some focus
exclusively on link building, others on reporting and even others on on-page
optimization, a rather sizable shift has occurred over the past several years -
from stand-alone software to all out platforms to help marketers improve their
search engine optimization efforts.
provider of SEO measurement and optimization technology for enterprise marketers
to manage SEO efforts. Its Conductor Searchlight offering is a
subscription-based, software as a service platform for gathering data,
prioritize and improve decision making and measure the ROI of search engine
LotusJump: LotusJump is
an online tool that allows marketers to manage SEO efforts - in short, it's a
sophisticated toolkit for building inbound links. What makes LotusJump unique
among SEO software however is that aids in the analysis of industry trends and
competitor SEO efforts and creates tasks which are prioritized based on their
anticipated benefit. LotusJumpt recently added social profile tasks and Q&A
tasks to their platform.
SEOmoz: A popular provider
of SEO software, SEOmoz differentiates itself through its suite of link building
and competitive analysis tools including Open Site Explorer (which enables users
to compare backlinks with competiors, identify top pages and analyze anchor
text), keyword research and ranking tools like its Rank Tracker, and several
very useful on-page optimization tools to determine how targeted a page is, a
crawl test to diagnose problems and more.
enterprise-focused SEO management platform, BrightEdge aims to help marketers
extract the most possible value from organic searches. BrightEdge enables
marketers to prioritize SEO projects based on their forecased ROI, identify
opportunities to drive traffic and sales, and execute coordinated SEO
Ontolo: SEO is all about
links and recent SEO software entrant Ontolo has its sights set exclusively on
that approach. Using its proprietary analysis methods, Ontolo crawls and analyze
10-15,000 URLs each month and aggregates the link prospects into a searchable
database. Users can find prospects by performing full text boolean searches on
each link prospect and analyzing against relevance scores and value scores such
Web CEO: One of the long
time vendors in the search engine optimization software industry, Web CEO
remains at the top of its game. The once dominant vendor has evolved its desktop
software into a very competitive online SEO offering. Web CEO offers many of the
standard features including rank checking, link popularity and analytics
reporting, quality assessments, and to do lists. One of the perennial leads in
the space and most definitely worth a trial.
Are there other SEO software solutions? There most certainly
are! In fact, there are hundreds. Below are a few others to add to your list of
solutions to review. Did we miss one? Do you know of others? Don't be shy -
share your preferred SEO software solution with other Website Magazine readers
by commenting below.