Big List of SEO Software

If there is one area of interest for both expert and novice Internet marketers it is software which facilitates improved natural search rankings. Quickly understood about this software category however is that it is far from a "set it and forget it" offering.

What SEO software solutions provide are the means by which you can understand the environment and capitalize on the available opportunities. So what are the top SEO software solutions on the market today?

As you might imagine - there are hundreds of offerings. While some focus exclusively on link building, others on reporting and even others on on-page optimization, a rather sizable shift has occurred over the past several years - from stand-alone software to all out platforms to help marketers improve their search engine optimization efforts.

Conductor SEO

Conductor: A provider of SEO measurement and optimization technology for enterprise marketers to manage SEO efforts. Its Conductor Searchlight offering is a subscription-based, software as a service platform for gathering data, prioritize and improve decision making and measure the ROI of search engine optimization.

Lotusjump SEO

LotusJump: LotusJump is an online tool that allows marketers to manage SEO efforts - in short, it's a sophisticated toolkit for building inbound links. What makes LotusJump unique among SEO software however is that aids in the analysis of industry trends and competitor SEO efforts and creates tasks which are prioritized based on their anticipated benefit. LotusJumpt recently added social profile tasks and Q&A tasks to their platform.

SEOmoz SEO tools

SEOmoz: A popular provider of SEO software, SEOmoz differentiates itself through its suite of link building and competitive analysis tools including Open Site Explorer (which enables users to compare backlinks with competiors, identify top pages and analyze anchor text), keyword research and ranking tools like its Rank Tracker, and several very useful on-page optimization tools to determine how targeted a page is, a crawl test to diagnose problems and more.

BrightEdge SEO Platform

BrightEdge: Another enterprise-focused SEO management platform, BrightEdge aims to help marketers extract the most possible value from organic searches. BrightEdge enables marketers to prioritize SEO projects based on their forecased ROI, identify opportunities to drive traffic and sales, and execute coordinated SEO strategies.

Ontolo Link Building Software

Ontolo: SEO is all about links and recent SEO software entrant Ontolo has its sights set exclusively on that approach. Using its proprietary analysis methods, Ontolo crawls and analyze 10-15,000 URLs each month and aggregates the link prospects into a searchable database. Users can find prospects by performing full text boolean searches on each link prospect and analyzing against relevance scores and value scores such as PageRank.

Web CEO: One of the long time vendors in the search engine optimization software industry, Web CEO remains at the top of its game. The once dominant vendor has evolved its desktop software into a very competitive online SEO offering. Web CEO offers many of the standard features including rank checking, link popularity and analytics reporting, quality assessments, and to do lists. One of the perennial leads in the space and most definitely worth a trial.

Are there other SEO software solutions? There most certainly are! In fact, there are hundreds. Below are a few others to add to your list of solutions to review. Did we miss one? Do you know of others? Don't be shy - share your preferred SEO software solution with other Website Magazine readers by commenting below.

14 comments

PrestonW 11-30-2010 2:46 PM

I have found that there is nothing better than hands-on SEO techniques. Now granted there are programs out there that greatly help by evaluating your competitors, their links, their SEO and their strength. And they are all good and well. But you should never replace a person with a program or take for granted that a program can suffice for experience and knowledge.

Of course use a program, there is not too much to lose but don't forget that you need a real person to implement some of the changes that the program suggests.

RexP 11-30-2010 3:19 PM

You've covered most of the biggest and best. Just like web design, many people think they can effectively do SEO themselves...until they really get deep into it.

RoyN 12-01-2010 4:55 AM

For a novice like me, Market Samurai offers video instruction for use of their program. The videos are easy to understand. I have tried several of the ones mentioned above and they all contain great info, but left me scratching my head wondering where to start. Market Samuria has given me a clear understanding of what it will take to get my site ranked at the top of the major search engines and the tools to do the job.

Anthony Howard 12-01-2010 1:57 PM

A good thorough list....my favorites are WEBCEO, SEOMOZ, SEOBOOK, and SEMRUSH which I use on a day to day basis fairly extensively...

I agree with Preston and Rex, on both counts....you can't replace a person with software and you cannot become an SEO Expert because of the software. Though I can tell you the software has made my life sooooo much easier. I look forward to the up and coming SEO Software Developers to produce some great products making my life a bit easier. lol

Atlanta Real Estate 12-01-2010 9:16 PM

I use SEOMOZ, SEOBOOK and WEBSITE MAGAZINE, baby!

I also like Rank Tracker on the OSx.

Free SEO tools 12-10-2010 4:06 PM

I believe no software can fully automate SEO process. They can contribute maximum upto 30%, Rest have to done manually. So software doesn't have much importance in SEO, Moreover more than 80% tools and softwares doesn't provide accurate result.

Adrian Bold 01-11-2011 1:49 AM

Thanks for sharing. Tools are great but knowledge is king. SEOmoz provide some great tools as does MajesticSEO for link analysis.

DarylO 01-11-2011 12:57 PM

I have 30 + sites and another 100 or so web 2.0 properties that I'm dealing with daily. My organization of these efforts is painstaking and it sometimes drives me crazy.

I tend to just want to go out, comment, created articles, link build, and forget about all the tracking.

On top of these somewhat frustrating things, I haven't any money to put up for a good SEO software solution.

Is there any free solution that will help me organize all my SEO efforts? Or is there only a paid solution? Thanks for the help and great article.

Vietnam web designer : Vinalink 05-17-2011 8:27 AM

Yes. No tools are more than hand tools on seo

Troy McCasland 03-01-2012 11:49 AM

Attracta is a new, up and coming SEO Tool provider. In only two years they have come from relative obscurity to market domination with over 1,600,000 customer sites, growing by thousands each day. Attracta is integrated into cPanel and Plesk to provide FREE automated tools that help website owners increase search engine rankings.

ShayG 03-10-2012 12:45 PM

Great article, thanks fo the info

Kevin Yeaman 05-08-2012 9:04 PM

With all these software around, even someone who is not versed in the art of web marketing can make some inroads themselves. Are these still relevant in the post-Penguin age?

WebT 05-12-2013 7:07 AM

I am very new to your world of linkage and blogging and appreciate this compilation of terms and explanations.

the topic is quite comprehensive and all listed aspects are – or can be – indeed useful. You don’t have to read the article completely,

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