8 Steps to Higher Facebook Graph Search Rankings

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:: By Bryan Young ::


As a brand, there is great value that comes with every like, comment and share of a post. With the changes to Facebook timeline, each of these interactions allow your social influence to grow by giving your brand the opportunity to engage and connect with new fans. Facebook’s most recent update of Graph Search further increase the effectiveness brands can achieve through Facebook.

Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the time to ensure your page shows up within relevant results of Facebook Graph Search is more than worth the time. Optimizing your page actually isn’t a difficult task to accomplish either. So how do you go about getting high Graph Search rankings to drive traffic to your page?

Well as you may have expected, high-quality content, increasing your likes (on both your page and your content), and increasing engagement (with items such as good videos or pictures that make people want to comment) will always help. As with SEO, the devil is in the details when it comes to Facebook Graph Search Optimization. So take a look at a few things that can be done to increase your rankings.

1. Check Your Business Address

Graph search results are often heavily based on location. If you don’t enter your address on your page, you will not appear for location-based searches.

2. Get More Likes

Run contest and promotions that help encourage more people to Like and follow your company’s Facebook page. Comparable to link building within SEO, businesses with lots of followers tend to get better Graph Search rankings.

3. Choose the Right Category

You may have already noticed that Facebook allows you to place your page within specific categories. People then find your company within the Graph Search based on the category that you have selected for you page. It is imperative that you choose the category that is the best match for your business.

4. Encourage check-ins

Check-ins allow your customers to share their current location on Facebook through their smartphones. With some creativity and ingenuity, companies with brick and mortar locations can really take advantage of this feature with their consumer base. Getting lots of people to check in to your business will also help improve Graph Search rankings.

5. Post & Tag your videos and photos

Facebook Graph Search makes it extremely easy for anyone to search for photos and videos. Posting photos and videos and tagging your business can improve Graph Search rankings.

6. Include keywords

Your “about” section on your Facebook page should be treated just like a meta description on your webpage. Look to include your keywords most relevant to your product or service in this section. You can also put keywords within status updates and take advantage of Facebook’s new #hashtag system to boost Graph Search visibility as well.

7. Finish what you start

Fill out everything within your profile. At the very least you should look to complete all fields in the About section of your company’s page. Not only does this help Graph Search rankings but it also makes it easier for people to know who your business is, what you provide, and how it can help them.

8. Customize your URL

www.facebook.com/MyCompanyName

Having a unique URL that has your company name within it helps rankings for both Google Search results, and Facebook Graph Search results. The part that say “MyCompanyName” is called your username within Facebook.

These eight steps are very practical yet make a big difference within Facebook Graph Search and are often overlooked. Graph Search Optimization on Facebook can be fun as you can apply your creativity to build your audience. Advertising within Facebook can provide a boost as well, but that goes a bit beyond the scope of this article. If you aren’t familiar with Facebook you can always seek professional assistance.


About the Author:

Bryan Young is a Corporate Digital Marketing Strategist that has lead campaigns for the likes of Clinique, Belk, the Democratic National Convention, DukeNet Communications and Charlotte International Airport. His inbound marketing strategies have generated over $500 million in incremental sales for his regional and national clients in the past year. He’s numerous accolades and awards include recognition by Bloomberg Businessweek, Black Enterprise and Ad Age among others. You can follow him on twitter @bryanmyoung, Google+ or by visiting www.becagency.com.

 
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9 comments

Keith James 08-09-2013 1:01 PM

It's amazing what a few minutes spent optimizing your Facebook content can do for your exposure. One thing a lot of people overlook is the use of landing pages for special offers. Take a little extra time and make your offers more specific and customized for your target audience.

MichaelM 08-09-2013 5:08 PM

if this works right the FB Page will be the first contact for many with a product, venue, etc., so it is important to put product information onto the Page, by choosing the right apps.

For example for restaurants it would be menus, for hotels with restaurants and bars it would be a page detailing their offer, with up to date menus.

This is important to allow FB users to stay in FB - rather than having to switch over to a venue's website - unless they want to.

Travis B 08-09-2013 5:13 PM

Wow! Great Post, very simple tips that will certainly make a meaningful impact for your page.  One way I have found to boost likes to FB pages is by including a link to your company profile when you make guest posts. I have had pages receive a couple hundred likes just from a post on one solid blog. The key is to offer some related information only on your FB page. Images seem to work really real for this too, especially memes related to your guest post content.

Thanks for the good read though!

LateaseR 08-09-2013 8:00 PM

I like that tidbit about treating your About You section of your page like you would your meta description of your website. We forget sometimes Facebook is like its own search engine and its important to treat it as such.

MichaelF 08-10-2013 11:45 AM

Thanks for the info!

MichaelF 08-10-2013 11:47 AM

Thanks for the info!

EydieS 08-11-2013 12:06 PM

All in all, these are wonderful tips. However, your first tip, 1. Check Your Business Address, mainly pertains to brick and mortar businesses. Most service home based business owners won't post their home address on Facebook.  I work out of my home, and refuse to post such personal information.  What do you suggest that business owners do to overcome that issue?  Eydie :)

BryanY 08-12-2013 8:39 AM

Thank you all for your kind words. Eydie, I realized your point myself afterwards and completely agree. The easiest way to overcome this issue is to utilize a virtual office. Virtual Office services are used by entrepreneurs or larger businesses that need a physical presence without the overhead. Services and pricing will depend on where you look. Bryan

IvanPTC 09-18-2014 3:24 PM

Good tips are very helpful, thanks.

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