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Yahoo! Clues Search Trends

Posted on 11.15.2010

Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends.

Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a demographic group. It makes Google Trends look like an elementary-level Excel spreadsheet in comparison.

Noteworthy features include the ability to compare two terms, a time filter (only for the past one, seven and 30 days) and of course the information categories which delve into gender, income, and location.

Yahoo! is also experimenting with a feature called “Search Flow” which offers insights into search patterns and the next most probable search term people try after searching for a query. Also for the search marketers, Yahoo! has provided information on "related searches" – commonly related terms across Yahoo! Search which are not limited to the user search patterns displayed in “Search Flow”.

An excellent tool pretty much all the way around - particularly the "Search Flow" data. In the future it would be a good idea for Yahoo! to expand beyond 30 days, so yearly trends can be identified across Yahoo! Search.

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