Managing Google Location Data Through Yext

Pete Prestipino
by Pete Prestipino 17 Feb, 2016
Managing Google Location Data Through Yext

Managing a company's locations is an important part of local SEO, and it's about to get a whole lot easier.

Yext has announced a roll out of a Google My Business API integration. More than 200 of its current customers (representing over 100,000 business locations) are now being managed via the API and appearing on Google Search, Maps and ads.

The API makes it possible for enterprises like Yext to allow their customers to create business locations with name, address, phone, category, business hours (and manage special hours), mark a location as closed, manage photos and more.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.