Search Merchandising Engine Powers E-Commerce Retailers
OrderDynamics, the leading on-demand e-commerce software provider in Canada, has upgraded its technology to include a search merchandising engine that gives retailers control of how site search results are calculated and merchandised to shoppers. The new platform allows e-commerce professionals to merchandise within search results, reuse previous search terms, append targeted results to natural listing and override zero result searches with dynamic recommendations.
The new search merchandising engine also enables retailers to expose their products to many of the Internet’s most popular shopping marketplaces through automated integration with sites such as Google Base, Shopping.com, ShopZilla, Yahoo!, NexTag, Become.com, BizRate, PriceGrabber.com and Amazon. The new software also provides a comprehensive set of e-commerce metric reports along with innovative tools such as multiple vanity URLs and search engine directive controls that simplify multivariant testing.