With study after study indicating the importance of video within the modern enterprise, it should come as little surprise that the majority of millennials - the generation born between 1980 and 2000 - are likely to watch a video when shopping online (7 in 10) and find video helpful when researching a purchase decision online (80 percent).
This new data from Animoto, a provider of an online video maker, further proves that video is no longer optional for those brands looking to cater to this powerful demographic.
"There are 80 million millennials in the U.S. alone and their craving for online video as a preferred communication channel is growing" said Brad Jefferson, CEO and co-founder, Animoto. "Video is an effective way for businesses to share their brand voice and story. With accessible video creation tools and platforms, companies of any size can create professional-¬¨¬®‚Äö√¢‚Ä†, ‚àö√ë‚àö‚Ñ¢grade videos to reach the millennial audience and increase business."
Interestingly, compared to baby boomers, millennials are 150 percent more likely to comparison shop with video while in-store, and 146 percent more likely to watch a video if it's available on a company's site while shopping online, and four in every five millennials find video helpful during initial research for a purchase decision.
Other important findings from the Animoto survey include:
- 85 percent of millennials find product demo videos helpful
- Nearly three-quarters of millennials find video helpful when comparison shopping
- 69 percent of millennials find video helpful post-¬¨¬®‚Äö√¢‚Ä†, ‚àö√ë‚àö‚Ñ¢purchase to research additional items from the same company
- Nearly one-third of millennials find it helpful to watch video to learn more about a company before making a purchase