The Most Popular Marketing & Sales Technology Today Is...

One of the most important aspects of competitive research is understanding the technology your competitors use to run their businesses. Unfortunately, this information is not always readily available, making it challenging for businesses to stay current with the latest industry trends and innovations.

However, a recent study by Seismic provides valuable insights into the adoption rates of technology within B2B enterprises. The study explores the various technologies that businesses are using to enhance their operations and improve their bottom line.


The study reveals that the most widely adopted technology among B2B enterprises is Customer Relationship Management (CRM) software, with over 82% of businesses leveraging this technology. This is followed by Marketing Automation and Sales Enablement tools, with 53% and 50% adoption rates, respectively.


Other technologies that are gaining traction among B2B enterprises include Account-Based Marketing (ABM) software, Artificial Intelligence (AI) and Machine Learning (ML), and Content Management Systems (CMS). These technologies are being adopted at rates of 36%, 28%, and 25%, respectively.


The study also reveals interesting insights into the adoption rates of emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). While adoption rates for these technologies are still relatively low, businesses that are leveraging them are seeing significant benefits, particularly in areas such as customer engagement and product development.


Overall, the study provides valuable insights into the technology landscape of B2B enterprises, highlighting the importance of leveraging technology to enhance business operations and improve customer engagement. By staying up-to-date with the latest trends and innovations, businesses can position themselves for success in today's competitive market.


Tech Stack Infographic (1)