--- title: The Most Popular Marketing & Sales Technology Today Is... description: Find out exactly what marketing and sales technologies are in use within B2B organizations. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/40-percent-3-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Most Popular Marketing & Sales Technology Today Is... ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/infographics/author/amberly-dressler) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/infographics/the-most-popular-marketing-sales-tech-is](mailto:?Body=https://www.websitemagazine.com/infographics/the-most-popular-marketing-sales-tech-is) - Link Copied! ![The Most Popular Marketing & Sales Technology Today Is...](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/40-percent-3-1-1-1.png) One of the most important aspects of competitive research is understanding the technology your competitors use to run their businesses. Unfortunately, this information is not always readily available, making it challenging for businesses to stay current with the latest industry trends and innovations. However, a recent study by [Seismic](https://seismic.com/) provides valuable insights into the adoption rates of technology within B2B enterprises. The study explores the various technologies that businesses are using to enhance their operations and improve their bottom line.   The study reveals that the most widely adopted technology among B2B enterprises is Customer Relationship Management (CRM) software, with over 82% of businesses leveraging this technology. This is followed by Marketing Automation and Sales Enablement tools, with 53% and 50% adoption rates, respectively.   Other technologies that are gaining traction among B2B enterprises include Account-Based Marketing (ABM) software, Artificial Intelligence (AI) and Machine Learning (ML), and Content Management Systems (CMS). These technologies are being adopted at rates of 36%, 28%, and 25%, respectively.   The study also reveals interesting insights into the adoption rates of emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). While adoption rates for these technologies are still relatively low, businesses that are leveraging them are seeing significant benefits, particularly in areas such as customer engagement and product development.   Overall, the study provides valuable insights into the technology landscape of B2B enterprises, highlighting the importance of leveraging technology to enhance business operations and improve customer engagement. By staying up-to-date with the latest trends and innovations, businesses can position themselves for success in today's competitive market.   [![Tech Stack Infographic (1)](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/tech-stack-infographic-(1)-2-1-1.png?width=1000&height=5448&name=tech-stack-infographic-(1)-2-1-1.png "Tech Stack Infographic (1)")](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tech-stack-infographic-(1)-1-1-1-1.png) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/infographics/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [Evolution of Tech Company Logos ![Evolution of Tech Company Logos](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tech-company-logos-2-1-1-1.jpg)](https://www.websitemagazine.com/infographics/infographic-evolution-of-tech-company-logos) ### [The Current Google SEO Ranking Factors ![The Current Google SEO Ranking Factors](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/SaaS-SEO-Tips-3-SEO-ranking-factors-1-1.webp)](https://www.websitemagazine.com/infographics/the-current-google-seo-ranking-factors) ### [2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\] ![2017 Mobile Ranking Factors for SEO; Technical, UX, & Content \[INFOGRAPHIC\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobilerankingfactors-3-1-1-1.jpg)](https://www.websitemagazine.com/infographics/mobile-seo-ranking-factors) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Infographics [![Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-247819.jpg) Microlearning - the Future of Workplace Learning](https://www.websitemagazine.com/infographics/microlearning-the-future-of-workplace-learning) [![53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/landing-pages53daf68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) 53 Must-Have Site Features for Local Biz](https://www.websitemagazine.com/infographics/must-have-website-features-for-local-businesses) [![Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/42417-random-3-1-1-1.jpg) Are Brands & Customers on the Same Page?](https://www.websitemagazine.com/infographics/are-brands-customers-on-the-same-page) [![When to Send that Marketing Email](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/professional4556f88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) When to Send that Marketing Email](https://www.websitemagazine.com/infographics/when-to-send-that-marketing-email) [![The Real Cost of Customer Churn](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-14-21-2496-AM-Apr-10-2023-01-19-44-3962-PM-4-4.png) The Real Cost of Customer Churn](https://www.websitemagazine.com/infographics/the-real-cost-of-customer-churn) [![The Digital Workplace In Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fin-tech-infographic-Jan-23-2023-12-09-32-8719-AM-1-1-1.jpg) The Digital Workplace In Focus](https://www.websitemagazine.com/infographics/the-digital-workplace-in-focus) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/infographics/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:30:08.851Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "The Most Popular Marketing & Sales Technology Today Is...", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/40-percent-3-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/infographics/the-most-popular-marketing-sales-tech-is", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "The Most Popular Marketing & Sales Technology Today Is...", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```