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Marketing Automation Success Kit

B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. (Forrester Research)

With resul..
Five Ways Small Businesses Are Powering Growth With Marketing Automation

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation..
50 States. 50 Sales Tax Rules. 100% Frustrating.

Fifty. It's a popular reference for everything from New York Times bestseller lists to pop music lyrics to milestone birthdays. But when it comes to t..
The Ultimate Guide – Increasing Conversions

As an online merchant, you’re always on the hunt for tips, tricks, and tactics that’ll boost your sales and increase conversions. After al..
Fabulous Forms For Fat Fingers

Your definitive guide to mobile-friendly forms.

Completing web forms on a mobile device can be fiddly and frustrating for your user..
Rethink Marketing [Automation]

Build Brand Equity, Drive Demand, and Expand Customer Relationships. Top-performing marketing leaders understand the need to allocate their time and r..
Marketing Technology 101

Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “M..
How To Improve A Lead Generation Campaign

We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive t..
Shipping Nirvana: A Guide To Efficient Shipping

When you’re just starting your business, or have been running one for a while, knowing exactly what to do when it comes to shipping can be a con..
Well-Designed Apps Deliver Strong Mobile Conversions. Learn How.

When done right, mobile apps will increase sales, improve engagement and support customer retention. A great app can deliver 4x higher conversions tha..
Keeping Pace With The Changing Face Of Retail

Change is inevitable. Nowhere is this more apparent than in the retail sector. The growth e-commerce coupled with the move towards promotional events ..
The Truth About False Positives

Learn how CNP merchants can increase sales and authorize more orders

With the rise of CNP fraud, many merchants are tightening thei..
INDUSTRY REPORT: What New Laws Mean For Online Sellers

2017 will mark the 25th anniversary of a U.S. Supreme Court decision that has exempted many online retailers from having to collect sales tax on purch..
Time Is Money: The Business Value Of Web Performance (O'Reilly)

Drawing upon her many years of web performance research, author Tammy Everts uses case studies and other data to explain how web page speed and ava..
The State of Web Accessibility

In 2017, web accessibility will be a major digital priority as legislation demanding compliance of all brands is scheduled for 2018. The legal, soc..
[Agency Guide] 9 Ways To Put Behavioral Marketing To Work

While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and b..
A Retailer’s Guide to Omni-Channel Strategy: Instagram, Pinterest and Facebook Hacks

Yotpo and Bigcommerce provide expert optimization tactics for eCommerce stores to supercharge their omni-channel strategy, driving sales across all th..
Friendly Fraud & Subscription Chargebacks

Chargebacks are a drain on revenue, and to head them off you'll need to know why customers file them. Three out of four chargebacks are due to friendl..
Lead Attribution: The Ultimate Guide for Direct Response Marketers

2017 is the year of attribution. Per recent IAB report, 57% of marketers will devote most of their resources to cross-channel measurement and attribut..
Gartner Report: If External DNS Fails, So Does Your Digital Business

How do you manage your DNS? An often overlooked aspect of your infrastructure is coming to the forefront of performance and service reliability.