Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends.
Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a demographic group. It makes Google Trends look like an elementary-level Excel spreadsheet in comparison.
Noteworthy features include the ability to compare two terms, a time filter (only for the past one, seven and 30 days) and of course the information categories which delve into gender, income, and location.
Yahoo! is also experimenting with a feature called "Search Flow" which offers insights into search patterns and the next most probable search term people try after searching for a query. Also for the search marketers, Yahoo! has provided information on "related searches" - commonly related terms across Yahoo! Search which are not limited to the user search patterns displayed in "Search Flow".
An excellent tool pretty much all the way around - particularly the "Search Flow" data. In the future it would be a good idea for Yahoo! to expand beyond 30 days, so yearly trends can be identified across Yahoo! Search.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.