Omniture now enables its users to segment reports by organic keyword rankings.
Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword reports in addition to paid search and other online analytics reports. This is a powerful feature and noteworthy improvement for Omniture users that is sure to provide some valuable marketing insights.
Omniture also announced that its channel partner prorgram now includes more than 500 certified agency and distribution partners, including WPP, IBM, Sapient, Soft Bank Technologies and others. Omniture also counts 46 of the Advertising Age top 50 interactive agencies as channel partners, and 16 of the top 18 ecommerce platform providers also are certified as Omniture partners.
Website Magazine will be ranking the Top 50 Analytics vendors in its upcoming July issue. If you represent an analytics company (or know someone who does), contact a member of our editorial team.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.