Apple made several rather significant announcements this week at its Apple Worldwide Developers Conference (WWDC), but none more important to Internet professionals and search marketers than that DuckDuckGo, a search engine that doesn't track its users, would be included in future version of Safari on iOS and OS X.
"DuckDuckGo is thrilled to be included in Safari," said Gabriel Weinberg, DuckDuckGo's CEO and founder. "It's great to see Apple making it easy for Safari users to access our anonymous search option."
DuckDuckGo recently released a retooled version that showcases its "instant answers" - information that appears above links and ads for recipes, videos, and numerous other topics. DuckDuckGo's instant answers are open-source, allowing anyone to contribute ideas and code to them.
The search engine had a strong 2013, receiving over 1 billion searches (obviously a drop in the digital bucket when compared to Google). Nevertheless, the inclusion of DuckDuckGo results could signify a shift the industry's almost complete reliance on Google.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.