In years past, one of the most common practices of black hat search engine optimizers was that of keyword stuffing.
The practice entailed "stuffing" (or including) as many relevant keywords into a page as was possible in the hope that search engines would consider the individual page more relevant to the user's query. It used to work but keyword stuffing has all but faded out of practice (well, for the most part).
Last month, Bing updated their Webmaster Guidelines addressing the use of keyword stuffing, indicating that it may demote sites or delist sites entirely that use keyword stuffing.
Here's Bing's updated Webmaster Guideline on keyword stuffing:
"When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results."
Are you still using keyword stuffing? Let us know by sharing a comment below.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.