The practice of search engine optimization has always been one where change is a constant.
New demands from users, increasing business competition, and powerful new technologies and processes merge repeatedly in a digital dance that makes it challenging to establish a consistent presence on the search results pages.
Those enterprises will a virtual eye to the future (along with a real footing in the digital space) however know that they need to optimize now for success in the future. Let's take a look at a few of the trend most import to search engine optimization success.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.