--- title: Domain Importance in Bing Ranking description: Does a keyword rich and exact match domain name help improve a company's organic rankings? Bing&... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-29-5740-AM-Apr-10-2023-01-41-01-9947-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Domain Importance in Bing Ranking ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) 21 Jan, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/seo/domain-importance-in-bing-ranking](mailto:?Body=https://www.websitemagazine.com/seo/domain-importance-in-bing-ranking) - Link Copied! ![Domain Importance in Bing Ranking](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-29-5740-AM-Apr-10-2023-01-41-01-9947-PM-1-1.png) **Does a keyword rich and exact match domain name help improve a company's organic rankings? Bing's Duane Forrester wants to set the record straight on the matter. ** Forrester indicated in a blog post that ranking today is a result of many signals being fed into the system, making the words used in a domain send less "information into the stack" as a percentage of overall decision-making signals. That of course doesn't mean that the keyword richness plays no role whatsoever, but rather, it doesn't have as much influence as it once did.  The focus for websites and SEOs, according to Forrester, should be on the user experience and relevancy - to, essentially, reach a point where domain names wouldn't matter. To get there, it's necessary to create something that "makes people want to share the site, recommend the site and revisit the site themselves;" which is where content, user experience and relevancy come into play. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/seo/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:22:41.061Z", "datePublished" : "2014-01-21T06:00:00.000Z", "headline" : "Domain Importance in Bing Ranking ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-29-5740-AM-Apr-10-2023-01-41-01-9947-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/domain-importance-in-bing-ranking", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Domain Importance in Bing Ranking", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```