---
title: "Expanding \"IQ\" with New SEO Analytics"
description: Considering that&nbsp;93 percent of online experiences begin with a search engine, it is no wonder w...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rivaliq-1-1-1.png
---

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# Expanding IQ" with New SEO Analytics"

![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg)

[by Derek Schou](https://www.websitemagazine.com/seo/author/derek-schou) 01 Jul, 2014

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![Expanding IQ](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rivaliq-1-1-1.png)

**Considering that [93 percent](https://zerogravitymarketing.com/seo-statistics/) of online experiences begin with a search engine, it is no wonder why success with search engine optimization ([SEO](https://www.websitemagazine.com/blog/2014/03/18/seo-myths-tips-and-terrible-seo-advice)) campaigns has become such a high priority for companies.**

 

By putting greater emphasis on SEO, companies make sure that their website is visible to consumers exploring natural/organic search results. With [11.944 billion](https://expandedramblings.com/index.php/by-the-numbers-a-gigantic-list-of-google-stats-and-facts/#.U7KwlJRdWQo) searches at [Google](https://www.google.com/) alone each month, the importance of visibility must be driven by a deep understanding of performance.

 

And marketing analytics company [Rival IQ](https://www.rivaliq.com/), is positioning itself to provide some support to SEO's in this regard, announcing the beta launch of a new SEO Analytics feature. The new feature enables marketers to receive reports on five areas related to SEO: search result positioning and changes, the highest traffic keywords, keywords in common with other sites, the top keywords your company doesn't own, and top keywords per company. In order to provide the data that is within their reports, Rival IQ has partnered with [SEMRush](https://www.semrush.com/).

 

  

"We have built this new analytics feature based on our work with hundreds of companies, who we help measure, analyze and understand how they are performing in social media channels both individually and against the competition or market," explained John Clark, Rival IQ founder and CEO. "Our customers have asked for a single destination for both social and SEO analytics with this comparative view, and this is what we are delivering."

 

 Additional capabilities will be added based on customer reviews and Rival IQ's data analysis.

 

![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg)

[Derek Schou](https://www.websitemagazine.com/seo/author/derek-schou)

Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. With his diverse skill set and industry experience, Derek is equipped to help businesses achieve their marketing and business goals.

- <https://www.linkedin.com/in/derek-schou-1403ab8b/>

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