A Google ranking update first experienced last week is causing rather significant distress in the SEO community.
The update, which started rolling out on March 8, 2017 (with the volatility continuing the last five days), seems to affect those sites that are primarily content driven and rely heavily on ad placement (like AdSense).
Many of the automated tracking tools including (
RankRanger (as seen below) currently show significant fluctuations on desktop and mobile) which is almost always an indicator of an update.
Some search engine optimization professionals are reporting incredibly significant drops over the prior week, but Google is not about to provide much in the way of details. Did you experience a rise or drop in ranking? What trends are you noticing?
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.