Leverage Expert Reviews to Encourage Consumer Purchases

Derek Schou
by Derek Schou 29 Jul, 2014

There are few things that can sway consumers to buy a product quite like online reviews.

Considering 72 percent of people trust online reviews as much as a personal recommendation it is no surprise that companies are trying to make reviews as accessible as possible.

inPowered, a free content marketing and advertising platform, has introduced a new feature called Expert Ranking which enables users to search the reviews of top experts on everything from basketball shoes to computer software.

To use the new feature users simply type a brand, product name or topic into the search bar located on the websites home page and click search. Users will then see multiple snippets from experts on what they searched. Finally, users either click on the blue text which states what the individual is an expert of or on the experts name located just below the blue text. When looking at the individuals Expert Ranking profile, users can see all of the different categories that the individual is qualified as an expert in and where they rank in each category.

"Ultimately, people trust experts far more than they trust brands," said Pirouz Nilforoush, co-founder and president at inPowered. "inPowered is the only platform capable of ranking the top experts on any topic, discovering the content those experts have written about your brand, and highlighting the specific, positive expert opinions you should promote for the greatest business impact with customers."