So what is it that search engine optimization professionals should do considering the limited amount of control (or lack thereof to be more specific) that they have on the indexing of listings and the presentation of those listings on mobile and desktop results pages? Simple. Focus on what is in their control. In other words, go back to basics and optimize for users and not search engines.
Many search marketing professionals are under the impressions that using popups on a mobile site will harm search rankings but is that true? Discover the best practices for using popups in the age of mobile SEO at wsm.co/popaway.
Design is obviously important, but mobile search optimization is going to need to rely on some other, more tangible element to determine ranking - and content is likely it.
A fresh round of keyword research can also prove to be critical in mobile optimization efforts as mobile changes the way users search. With voice search playing such a predominant role on smartphones by consumers, it will be useful to employ a new strategy that focuses on answering consumer questions quickly.