Retail cloud solutions provider Point Inside has released an interesting new search marketing program for mobile retailer apps dubbed StoreBoost.
The advertising solution, available within Point Inside's StoreMode offering, enables Internet retailers to promote specific brands or products in auto-complete (search) and brands to "boost" their product ads to the top of a retailer's mobile application or website.
"Shoppers are increasingly using mobile devices for inspiration, discovery, planning and saving during visits to physical retail stores," said Mike McMurray, SVP Marketing and Business Operations at Point Inside.
"Now, when shoppers research terms like 'toothpaste' in a retailer's mobile app or on the mobile web, the retailer can boost suggested results alongside relevant organic search results. This experience can benefit shoppers by introducing them to brands, specific products or offers they might not otherwise consider, and enables brands to build awareness and engagement for new or existing products."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.