Monetizing in-App Search for Web Retailers

Retail cloud solutions provider Point Inside has released an interesting new search marketing program for mobile retailer apps dubbed StoreBoost.

The advertising solution, available within Point Inside's StoreMode offering, enables Internet retailers to promote specific brands or products in auto-complete (search) and brands to "boost" their product ads to the top of a retailer's mobile application or website.

"Shoppers are increasingly using mobile devices for inspiration, discovery, planning and saving during visits to physical retail stores," said Mike McMurray, SVP Marketing and Business Operations at Point Inside.

"Now, when shoppers research terms like 'toothpaste' in a retailer's mobile app or on the mobile web, the retailer can boost suggested results alongside relevant organic search results. This experience can benefit shoppers by introducing them to brands, specific products or offers they might not otherwise consider, and enables brands to build awareness and engagement for new or existing products."