In 2015, search engine optimization requires way more than "high-quality" content and "authority links" alone - there are actually many other factors that play a role in organic ranking and those Web professionals that recognize this will be better off for it in the future.
Link-Assistant, a provider of several useful digital marketing tools, announced that its WebSite Auditor (version 4.4) solution now integrates with Google PageSpeed Insights, the popular Web performance tool from Google that measures the performance of a page for both mobile and desktop devices. Two groups of Web performance factors have been added to Website Auditor - page speed (desktop) and page usability (mobile).
"It's no secret page speed and mobile friendliness are important," said Aleh Barysevich, Chief Marketing Officer and Co-Founder, Link-Assistant.Com. "Page speed is not only a ranking factor, it also is a decisive aspect in determining whether visitors will stay on page or abandon it. Mobile friendliness, in its turn, has been taken very serious by Google lately and is crucial because of the growing volume of mobile traffic," continued Aleh.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.