--- title: Performance-Based SEO, Again description: SEO is not a one-time effort - but a process that requires the consistent development of content, an... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seoperformance-mini-3-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Performance-Based SEO, Again ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) 23 Feb, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/seo/performance-based-seo](mailto:?Body=https://www.websitemagazine.com/seo/performance-based-seo) - Link Copied! ![Performance-Based SEO, Again](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seoperformance-mini-3-1-1-1.gif) **SEO is not a one-time effort - but a process that requires the consistent development of content, and an equal dedication to having others notice your efforts and recognize them.** It's easy to see why many consider SEOs to be nothing more than [snake-oil salesmen](https://joeduck.com/2009/02/10/dvorak-on-seo-as-snake-oil-salesmanship/). As I've mentioned in other posts on [**performance-based SEO**](https://www.websitemagazine.com/blog/performance-based-search-engine-optimization), the challenge to selecting a vendor in the performance model space is recognizing that you are more than just a client - you become a partner. Arizona SEO firm [PageViews Interactive](https://pageviews.com/) introduced a new 'Performance Based SEO' program last week, which offers companies an opportunity to secure top listings on search results page, and not pay until they have been able to be in the top position for at least two weeks. Performance-based SEO opportunities arise periodically, and it's important to address the issue as it emerges. There are as many problems with the model as there are advantages, both for the SEO and for the client. It takes a lot of time to optimize a site properly and should the SEO fall short (or even fail), time and resources are wasted. PageViews Interactive has a built it cushion. "Not every site qualifies," explained Terry Mickelson, founder of Page Views, Arizona SEO. "There are some words and categories that are too competitive and others that don't have enough volume to justify the long-term commitment and efforts we have to invest in a customers business without getting paid." \[[Upgrade to a professional-level membership from Website Magazine](https://websitemagazine.com/prosubscribe/)\] ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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