The Search Engine Marketing Professionals Organization (SEMPO) has released the results of their fifth biannual survey on the state of compensation of search marketing professionals.
The average salary among search marketers has climbed 16 percent over 2013. While entry-level practitioners have seen a decline over the years, the growth in salaries at the $100,000-plus level may indicate a maturation of industry talent according to SEMPO.
Additional highlights from the study include:
+ The "type" of company has less influence on salaries than in the past but regional differences are significant
+ "Analytics" are a key part of search-related duties according to 94 percent of respondents
+ More than 10 percent of respondents manage 50+ accounts or websites
"SEMPO's Search Salary Report is a nice complement to our annual State of Search Survey, as it provides valuable perspective from a variety of angles on the people who work in our industry and the types of companies they work for. As always, we thank all the participants in the survey and the SEMPO Research Committee for their work in fielding the survey, analyzing the results and generating the final report," said Marc Engelsman, Vice President of Strategy & Analytics, Digital Brand Expressions, and SEMPO Vice President of Research.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.