SEO and Video Partnership First of Its Kind

Linc Wonham
by Linc Wonham 15 Apr, 2010

Two of the leaders in their respective fields of search engine optimization and online video production have announced a partnership that aims to create a best-of-breed video SEO solution. and Sorenson Media will be joining forces to provide customers with a combined level of expertise in both the searchability and quality of online video that the emerging category hasn't yet experienced., ranked No. 2 on Website Magazine's list of the top 50 SEO firms in the world in our April, 2010 issue, is an international leader in the interrelated disciplines of search engine optimization, paid search marketing, search-optimized Web design, social media and conversion optimization. Sorenson Media is on the forefront of Internet video innovation with the Sorenson 360 online video platform and the award-winning Sorenson Squeeze encoding solution comprising the most comprehensive end-to-end platform for the creation, management and delivery of online video content. As strategic partners, the two companies are committed to delivering high-quality video content online and helping ensure that it reaches its intended audience.

Despite the growing demand for online video content, online searches often yield exponentially less searchable video than text content - a trend that these two companies will be working together to change.