--- title: "SEO: On-page vs. Off-page" description: What's the difference between on page and off page SEO? These terms are routinely tossed around ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-mini-3-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # SEO: On-page vs. Off-page ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) 20 Aug, 2008 - - - [mailto:?Body=https://www.websitemagazine.com/seo/seo-on-page-vs-off-page](mailto:?Body=https://www.websitemagazine.com/seo/seo-on-page-vs-off-page) - Link Copied! ![SEO: On-page vs. Off-page](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-mini-3-1-1-1.gif) **What's the difference between "on page" and "off page" SEO?** These terms are routinely tossed around as if those new to the art and science of search engine optimization were to understand them without question. Let's try and clarify this terminology a bit. On-page SEO concentrates on page content and the structure of the website (navigation for instance), while off-page optimization focuses more on your site's relationship with other sites. Both on-page and off-page are essential to achieving a better rank on search result pages. On-page optimization techniques include (but are not limited to) content writing/optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and sitemaps. The focus of off-page optimization is link building (whether through direct exchanges with other sitse, directory submissions, article writing, press releases, etc.) When someone speaks about achieving success with SEO, you can count on the fact that they have successfully balanced their efforts with on-page and off-page SEO. In the end however, those with the most links wins so after you've developed good content and the appropriate meta data for each page, move forward full-force with building links. In fact, I would advise that at least 80% of your time should be spent marketing your site, earning links and the remainder of your web time be spent writing new content and fixing issues which impact conversion.   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/seo/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:20:07.285Z", "datePublished" : "2008-08-20T05:00:00.000Z", "headline" : "SEO: On-page vs. Off-page", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-mini-3-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/seo-on-page-vs-off-page", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "SEO: On-page vs. Off-page", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```