--- title: So Much for Domain Diversity in Google description: The issue of domain diversity in Google's results is taking center stage... again.  For ov... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-57-4167-AM-Apr-10-2023-01-46-43-2298-PM-Apr-25-2023-03-33-28-9348-AM-May-01-2023-10-26-13-9680-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # So Much for Domain Diversity in Google ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) 18 Oct, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/seo/so-much-for-domain-diversity-in-google](mailto:?Body=https://www.websitemagazine.com/seo/so-much-for-domain-diversity-in-google) - Link Copied! ![So Much for Domain Diversity in Google](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-07-57-4167-AM-Apr-10-2023-01-46-43-2298-PM-Apr-25-2023-03-33-28-9348-AM-May-01-2023-10-26-13-9680-PM.png) **The issue of domain diversity in Google's results is taking center stage... again. **   For over a year many search engine optimization professionals have seen (and vocalized their displeasure about) the lack of domain diversity on the search results pages. Barry Schwartz at Search Engine Roundtable pointedly asked if [Yelp was the Wikipedia of local search](https://www.seroundtable.com/yelp-dominates-google-17539.html) - and by the looks of it, that is certainly the case.    Schwartz cited a [Black Hat Forum](https://www.blackhatworld.com/blackhat-seo/black-hat-seo/616461-local-results-complete-fail-matt-cutts-i-hope-you-read.html) post from a webmaster who shared an example of this lack of domain diversity and I was able to replicate a similar set of results for a different keyword - see below. After hearing in May of this year (2013) that Google had made some advancements when it came to [domain clustering](https://www.websitemagazine.com/blog/2013/05/28/what-is-domain-clustering), the fact that users aren't experiencing a more diverse set of search results is certainly dissapointing.   Are you seeing the same type of results for local queries? Share you comment below and let other Website Magazine readers know.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/haircut-googserp-3-1-1-1.jpg?width=600&height=600&name=haircut-googserp-3-1-1-1.jpg)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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