--- title: "SEO: Structured Data Poised to Influence SERP Position" description: When Website Magazine wrote about and advised on the importance of starting work on the implementati... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-09-44-2225-AM-3-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # SEO: Structured Data Poised to Influence SERP Position ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) 24 Feb, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/seo/structured-data-poised-to-influence-serp-position](mailto:?Body=https://www.websitemagazine.com/seo/structured-data-poised-to-influence-serp-position) - Link Copied! ![SEO: Structured Data Poised to Influence SERP Position](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-09-44-2225-AM-3-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/g-mini-Jan-23-2023-12-09-20-5798-AM-1-1-1.gif?width=73&height=73&name=g-mini-Jan-23-2023-12-09-20-5798-AM-1-1-1.gif)When Website Magazine wrote about and advised on the importance of starting work on the **[implementation of rich snippets](https://www.websitemagazine.com/blog/google-rich-snippets)**, did you listen? If you did - well done, your reward is coming soon. If you did not, you should have. The pace that Google is using rich snippets to identify relevant information and position it accordingly on the SERPs is increasing. Wired reported that Google is introducing a recipe search engine sometime this week (it's not yet visible for us yet). What makes this noteworthy is that recipe search relies heavily on structured data (rich snippets like microdata, RDFa, and microformats) that websites are using when marking up their code. While recipes are the first to truly make their way into the search results pages, expect events, reviews, products and even people to be next. The semantic Web is about to get a lot more attention - particularly from the search engine optimization and Web design communities. **Related Content:** - [Google Rich Snippets](https://www.websitemagazine.com/blog/google-rich-snippets) - [Rich Snippets for Ecommerce](https://www.websitemagazine.com/blog/rich-snippets-for-ecommerce) - [Google Goes International with Rich Snippets](https://www.websitemagazine.com/blog/google-goes-international-with-rich-snippets) ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/seo/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:17:15.767Z", "datePublished" : "2011-02-24T06:00:00.000Z", "headline" : "SEO: Structured Data Poised to Influence SERP Position", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-09-44-2225-AM-3-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/structured-data-poised-to-influence-serp-position", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "SEO: Structured Data Poised to Influence SERP Position", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```