SEO: Structured Data Poised to Influence SERP Position

Pete Prestipino
by Pete Prestipino 24 Feb, 2011
SEO: Structured Data Poised to Influence SERP Position

When Website Magazine wrote about and advised on the importance of starting work on the implementation of rich snippets, did you listen? If you did - well done, your reward is coming soon. If you did not, you should have. The pace that Google is using rich snippets to identify relevant information and position it accordingly on the SERPs is increasing.

Wired reported that Google is introducing a recipe search engine sometime this week (it's not yet visible for us yet). What makes this noteworthy is that recipe search relies heavily on structured data (rich snippets like microdata, RDFa, and microformats) that websites are using when marking up their code.

While recipes are the first to truly make their way into the search results pages, expect events, reviews, products and even people to be next.

The semantic Web is about to get a lot more attention - particularly from the search engine optimization and Web design communities.

Related Content:

- Google Rich Snippets
- Rich Snippets for Ecommerce
- Google Goes International with Rich Snippets

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.