--- title: Top Search Position Gains 37-percent of Clicks description: Real-time Web marketing software and services provider Optify recently conducted an SEO study with t... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optify-mini-Jan-23-2023-12-19-59-0780-AM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Top Search Position Gains 37-percent of Clicks ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [by Linc Wonham](https://www.websitemagazine.com/seo/author/linc-wonham) 04 May, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/seo/top-search-position-gains-37-percent-of-clicks](mailto:?Body=https://www.websitemagazine.com/seo/top-search-position-gains-37-percent-of-clicks) - Link Copied! ![Top Search Position Gains 37-percent of Clicks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optify-mini-Jan-23-2023-12-19-59-0780-AM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/optify-mini-Jan-23-2023-12-19-58-6046-AM-1-1-1.gif?width=75&height=75&name=optify-mini-Jan-23-2023-12-19-58-6046-AM-1-1-1.gif)Real-time Web marketing software and services provider Optify recently conducted an SEO study with the goal of determining a new click-through-rate (CTR) curve based on recent changes to Google and Bing's search engine results pages. Previous CTR curves include the famous 2006 AOL CTR curve as well as several other more recent attempts to provide updated curves. Optify used a small sample set of its client database that was constructed from organic keyword visits by a variety of B2B and B2C websites. The research revealed that click through rates for the top three results on search engines are highly concentrated and account for nearly 60 percent of all clicks, with the top spot achieving nearly 37 percent of the clicks on its own. The study also showed that lower cost-per-click (CPC) terms see more than 30 percent of clicks on the top results, while higher CPC terms receive fewer than 20 percent of clicks on the top result. "Optify's research was directed to understand whether changes in search results have influenced click through rates, and how business marketers can focus their efforts," says Erez Barak, co-founder and vice president of products at Optify. "CTR curves are the cornerstone of the SEO industry, and we wanted to provide up-to-date insights to enable marketers to promote and grow their businesses online." *Key findings of the study include the following:* - CTRs on the top search results are high, despite additions to results and format changes. Ranking first on the second page has greater value than ranking at the bottom of page one. - There is a negative correlation between CTR on organic results and the cost of sponsored results. As CPC value goes up, there are fewer clicks on organic results. - Search volume affects CTR. Long-tail terms show higher CTR on page one than higher-traffic terms. This means that marketers can get significant impact even from lower-traffic terms. In the increasingly competitive search marketing climate, measuring page rank and search volume is not enough to be successful. Businesses need to carefully track not just where they rank on search engines, but also the CTR of those keywords and whether to target them with paid or organic search strategies. Visit Optify's [Organic CTR Curve Study](https://www.optify.net/guides/organic-click-through-rate-curve?page=3&optify_r=Press-release&optify_rd=CTR-guide) for more information. ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [Linc Wonham](https://www.websitemagazine.com/seo/author/linc-wonham) I am a longtime content specialist with vast experience in ideating, creating and editing articles, infographics, books, ebooks, white papers, insights guides, corporate POVs, video scripts and more for omnichannel promotion and distribution on behalf of publishers, brands and creative agencies. My areas of expertise include financial services & fintech; retail & ecommerce; CPG marketing, sports, technology, lifestyle and more. - #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in SEO [![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif) Core Principles of SEO](https://www.websitemagazine.com/seo/core-principles-of-seo) [![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg) SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/seo/seo-vs-sem) [![Guide to Local SEO in 2023](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-32-33-0828-PM.png) Guide to Local SEO in 2023](https://www.websitemagazine.com/seo/local-seo-guide) [![How Long Does it Take to Rank in Google?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/relay-race-competition-stadium-sport-1-1.webp) How Long Does it Take to Rank in Google?](https://www.websitemagazine.com/seo/how-long-does-it-take-to-rank-in-google) [![Move Up the SERPs with Schema Markup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-16-13-9611-AM-Apr-10-2023-01-37-56-7047-PM-1-1.png) Move Up the SERPs with Schema Markup](https://www.websitemagazine.com/seo/move-up-the-serps-with-schema-markup) [![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg) Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Linc Wonham", "url" : "https://www.websitemagazine.com/seo/author/linc-wonham" }, "dateModified" : "2023-05-01T22:27:08.131Z", "datePublished" : "2011-05-04T05:00:00.000Z", "headline" : "Top Search Position Gains 37-percent of Clicks", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optify-mini-Jan-23-2023-12-19-59-0780-AM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/top-search-position-gains-37-percent-of-clicks", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Linc Wonham" } ], "headline" : "Top Search Position Gains 37-percent of Clicks", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```