---
title: "Twitrratr: Search Emotions on Twitter"
description: "There are plenty of Twitter search tools out there, and here's another: Twitrratr. Here, you can ent..."
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/twitrratrmini-3-1-1-1.jpg
---

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# Twitrratr: Search Emotions on Twitter

![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg)

[by Michael Phillips](https://www.websitemagazine.com/seo/author/michael-phillips) 19 Nov, 2008

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![Twitrratr: Search Emotions on Twitter](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/twitrratrmini-3-1-1-1.jpg)

There are plenty of Twitter search tools out there, and here's another: **[Twitrratr](https://twitrratr.com)**. Here, you can enter a search term and get results back broken out in positive, negative or neutral tweets according to that topic. It works through a list of keywords, deemed positive or negative. The tweets are scanned for those keywords then placed in the appropriate category. Below you will see some results from a search for popular musicians Kings of Leon:

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/twitrratrscore-3-1-1-1.jpg?width=526&height=69&name=twitrratrscore-3-1-1-1.jpg)

A positive tweet:

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/kolgood-3-1-1-1.jpg?width=271&height=61&name=kolgood-3-1-1-1.jpg)

You can see where the words "love" and "the best" have been pulled to determine the positive rating, and it's accurate.

A neutral tweet:

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/kolneutral-3-1-1-1.jpg?width=271&height=61&name=kolneutral-3-1-1-1.jpg)

Here, no words have been targeted. The subject matter is accurate, but there's no positive or negative association.

A negative tweet:

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/kolbad-3-1-1-1.jpg?width=270&height=61&name=kolbad-3-1-1-1.jpg)

This is where Twitrratr has a fundamental flaw. You can see the negative word "wrong" but after reading the tweet it's clear that this is a positive emotion towards the subject. While there were actual negative tweets listed here too, there were several with this kind of negative/positive association. Also, Twitrratr has a tendency to pull partial words. For example, the word "will" is segmented to pull "ill" out and use that as a negative association.

So, while there are some flaws, it's not a bad tool to get a general feeling over a particular topic - music, movies and restaurants come to mind. For the Web professional this can be a great way to get an impression of how your brand is faring in the Twitter-sphere, what's being said about your brand or even your competition. It can also serve as a way to find fellow Twitterers associated with a particular industry or brand.

![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg)

[Michael Phillips](https://www.websitemagazine.com/seo/author/michael-phillips)

Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.

- <https://twitter.com/TheMikePhillips>
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