--- title: Universal Search & Digital Asset Optimization at Conductor description: SEO software provider Conductor has released a few very noteworthy features this week, including a d... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/conductorseo-mini-Jan-23-2023-12-15-44-8673-AM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Universal Search & Digital Asset Optimization at Conductor ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) 27 Oct, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/seo/universal-search-and-digital-asset-optimization-at-conductor](mailto:?Body=https://www.websitemagazine.com/seo/universal-search-and-digital-asset-optimization-at-conductor) - Link Copied! ![Universal Search & Digital Asset Optimization at Conductor](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/conductorseo-mini-Jan-23-2023-12-15-44-8673-AM-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/conductorseo-mini-Jan-23-2023-12-15-43-7977-AM-1-1-1.png?width=72&height=72&name=conductorseo-mini-Jan-23-2023-12-15-43-7977-AM-1-1-1.png)SEO software provider [Conductor](https://conductor.com) has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for Google's universal/blended results, this one's for you.  According to Conductor's own research, 80 percent of keyword searches currently contain universal results (which can contain videos, images, news, etc.). Adding digital asset optimization into its SearchLight product, users of the Conductor platform will have an opportunity to track and optimize their content and increase the likelihood they appear within these blended resuts. Too often, content which is appropriate for universal results tends to be siloed (inaccessible). Opening it up presents some viable opportunities to get a positive bump in traffic.  "The exposure of SEO across organizations over the last year has been nothing short of spectacular, and Conductor customers are pioneers in making SEO touch every part of their organization," said Seth Besmertnik, CEO of Conductor. **Related Reading at [Big List of SEO Software](https://www.websitemagazine.com/blog/big-list-of-seo-software) - [Google +1 Added to Conductors SEO Management Platform](https://www.websitemagazine.com/blog/google-1-added-to-conductor-s-seo-management-platform) ** ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in SEO [![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif) Core Principles of SEO](https://www.websitemagazine.com/seo/core-principles-of-seo) [![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg) SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/seo/seo-vs-sem) [![Guide to Local SEO in 2023](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-32-33-0828-PM.png) Guide to Local SEO in 2023](https://www.websitemagazine.com/seo/local-seo-guide) [![How Long Does it Take to Rank in Google?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/relay-race-competition-stadium-sport-1-1.webp) How Long Does it Take to Rank in Google?](https://www.websitemagazine.com/seo/how-long-does-it-take-to-rank-in-google) [![Move Up the SERPs with Schema Markup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-16-13-9611-AM-Apr-10-2023-01-37-56-7047-PM-1-1.png) Move Up the SERPs with Schema Markup](https://www.websitemagazine.com/seo/move-up-the-serps-with-schema-markup) [![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg) Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/seo/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:32:54.221Z", "datePublished" : "2011-10-27T05:00:00.000Z", "headline" : "Universal Search & Digital Asset Optimization at Conductor", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/conductorseo-mini-Jan-23-2023-12-15-44-8673-AM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/universal-search-and-digital-asset-optimization-at-conductor", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Universal Search & Digital Asset Optimization at Conductor", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```