It is unlikely you will find a website high on the SERPs for which the person or team responsible for that placement has not done the necessary competitive research. Link prospecting does not stop at knowing the sites to target; you also need to group those sites and pages, provide some definition on their value, and then formulate your approach. Let's take a data-driven look at inbound link prospecting.
Much of the discussion on how to actually build links, unfortunately, is shallow and void of any practical value. Personally, if I hear the phrase "quality content" one more time I might explode. Let's mix it up by addressing real ways to target real valuable links, and how to go about actually doing it for a business' benefit.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.