--- title: What Internet Retailers Spend on Paid Search description: Paid search is a significant driver of impressions for Internet retailers but acquiring users throug... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/paid-search-universe-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # What Internet Retailers Spend on Paid Search ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) 26 Apr, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/seo/what-internet-retailers-spend-on-paid-search](mailto:?Body=https://www.websitemagazine.com/seo/what-internet-retailers-spend-on-paid-search) - Link Copied! ![What Internet Retailers Spend on Paid Search](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/paid-search-universe-1-1-1-1.png) **Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap.** Search engine intelligence provider AdGooroo released a thought-provoking infographic on the [paid search retail universe](https://www.adgooroo.com/the_paid_search_retail_univers.php) which breaks down the $2.3 billion dollars spent on performance advertising (full year 2012 for AdWords combined with half-year 2012 for Yahoo! Bing) by retail category. "Mass retailers" collectively spent a whopping $490 million and as a result received far and away the most impressions of any retail category according to AdGooroo which calculated that Amazon, Target, Wal-Mart, jcpenney and Macy's racked up a whopping 13 billion impressions in total. Adgooroo also took a closer look at the 2012 paid search spend for specific retail categories - a useful exercise in determining sector growth potential and current competitiveness. Besides the $490 million for mass retailers (approximately 21% of the total spend), six retail categories spent over $100 million including Apparel & Fashion ($271M), Consumer Electronics ($202M), Home Improvement ($155M), Stationary, Greeting Cards & Printing ($150M), Beauty & Cosmetics ($101M), and Shoes ($100M). Spend for Sporting Goods ($94M), Jewelry ($78M), and Flowers/Mail Order Gifts ($80M) also made a respectable showing to round out the list. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/seo/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/seo/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:24:09.183Z", "datePublished" : "2013-04-26T05:00:00.000Z", "headline" : "What Internet Retailers Spend on Paid Search ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/paid-search-universe-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/what-internet-retailers-spend-on-paid-search", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "What Internet Retailers Spend on Paid Search", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```