Popular competitive keyword research tool SpyFu has released SpyFu Recon, custom reports designed for the explicit purpose of helping SEO's generate new business. How? Keep reading.
Unlike pay-per-click reporting where it is often quite easy for clients to comprehend and gauge return, SEO reporting is typically woefully vague. The new "white label-ready" Recon reports from SpyFu enable SEO's to show measurable value from organic rankings and help SEO explain to clients the benefits of SEO in terms they can relate to.
The monthly rankings report summarizes website performance in areas such as "new pages that ranked," "traffic share," and "keywords with the biggest gains in position." The SpyFu RECON Files provide detailed month-end recaps that can act as a sales tool for the agency or SEO manager.
"SEOs have, for years, relied on their own devices to research their standings, to compile their data, to hunt for opportunity, and to load it into spreadsheets that still didn't quite do justice to all the value they had been delivering this entire time," said SpyFu Founder and President Mike Roberts. "SpyFu is one of the only companies positioned to do this, considering the data that's necessary."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.