AMP Going International

Althea O'Hare
by Althea O'Hare 16 Jan, 2023

Google's Accelerated Mobile Pages project is going international. 

Speaking at AMP Conf in New York, David Besbris, Google's VP of Search and the official AMP lead, announced that Chinese search engines Baidu and Sogou are adopting AMP as is Yahoo Japan. 

These companies join numerous other technology companies including Pinterest and LinkedIn, which said it sees a 10 percent increase in time spent in an AMP article versus non-AMP, the most critical metric for their newsfeed. Tumblr is reportedly also slated to turn on AMP for their 300 million-plus blogs in the coming weeks.

AMP, which launched in Oct. 2015, has seen rather significant adoption. There are currently hundreds of millions of AMP-enabled documents, according to Bresbis, and more than 10,000 developers have already contributed code to the open-source project.

While some content management systems have taken steps to make the AMP pages accessible to their client base, many others have not, which may be hindering its growth among the broader Web.

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