Publishers who use Accelerated Mobile Pages (AMP) are reportedly experiencing higher placement on Google's mobile search results.
According to the recently released Ranking Factors for the Media Industry study from Searchmetrics, nearly 78 percent of the corresponding Google.com page one results on mobile were found to be AMP-enabled, positioned either in the standard organic search results or in the 'Top stories' news boxes and carousels in mobile results.
"With so many people now consuming news and information round the clock on mobile devices, it's becoming more and more important for media sites to ensure an easy online experience, allowing readers to click and scroll through content quickly," Tober said. "That's why AMP - which displays a stripped-down, faster-loading version of web pages - was introduced and is now a growing presence in news and topical searches on mobile."
Read more of Website Magazine's recent AMP (Accelerated Mobile Pages) coverage below:
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.