--- title: Building Trust with Consumer Communities description: As the current state of the economy tightens consumer budgets, shoppers are researching products, ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/markets-2-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Building Trust with Consumer Communities ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) 24 Nov, 2008 - - - [mailto:?Body=https://www.websitemagazine.com/web-development/building-trust-with-consumer-communities](mailto:?Body=https://www.websitemagazine.com/web-development/building-trust-with-consumer-communities) - Link Copied! ![Building Trust with Consumer Communities](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/markets-2-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/markets-3-1-1-1.gif?width=159&height=159&name=markets-3-1-1-1.gif)As the current state of the economy tightens consumer budgets, shoppers are researching products, comparing prices, and looking for savings online. Although this is good news for ecommerce merchants, there's a catch: the ecommerce space is about to become ferociously competitive.   **Read more about [markets versus communities and building trust with online consumers](https://www.websitemagazine.com/blog/markets-vs-communities-building-trust-with-online-consumers) in this article from ShareResults.com CEO Nicky Senyard which appeared in the [Web Success Weekly newsletter](https://www.websitemagazine.com/newsletter-sign-up) this past Friday.** ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How to Embed AI in your Enterprise App ![How to Embed AI in your Enterprise App](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-41618c-2-1-1-1.gif)](https://www.websitemagazine.com/web-development/how-to-embed-ai-in-your-enterprise-app) ### [How to Use Plugins in WordPress ![How to Use Plugins in WordPress](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/WordPress-Logo-1.png)](https://www.websitemagazine.com/web-development/how-to-use-plugins-in-wordpress) ### [Top 10 Tips to Build a Google-Friendly Site ![Top 10 Tips to Build a Google-Friendly Site](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-1015568-1-1.jpg)](https://www.websitemagazine.com/web-development/top-10-tips-to-build-a-google-friendly-site) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/web-development/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:21:59.652Z", "datePublished" : "2008-11-24T06:00:00.000Z", "headline" : "Building Trust with Consumer Communities", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/markets-2-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-development/building-trust-with-consumer-communities", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Building Trust with Consumer Communities", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```