Developing Unique Experiences Starts With Understanding Customers

Deborah Stills
by Deborah Stills 16 Jan, 2023

Measuring consumers' opinions about their experiences (online and off) is of immense importance to today's top brands.

iPerceptions, a provider of Voice of the Customer (VoC) solutions, has announced that The Henry Ford (a national historic landmark and the largest indoor-outdoor museum complex in the United States) will now be able to collect customer feedback and measure the online experience of its customers, and ultimately understand key experience drivers and improve site usability across desktop, tablet and mobile.

"The Henry Ford website takes the rich storytelling we provide our guests everyday here onsite, and puts it into a unique and shareable digital format," said Matt Majeski, Director, Digital and Emerging Media at The Henry Ford. "Using iPerceptions is critical in understanding our visitors' intentions, needs, and expectations to help us deliver a user-friendly website on any device that enhances The Henry Ford online experience. Also, iPerceptions is helping us pinpoint and prioritize key digital initiatives that will have the most impact on visitor satisfaction."

There are really only a handful of solution providers like that of iPerceptions. Solutions including InMoment, Callidus Cloud, Qualtrics, Confirmti, Nice, and others are trying to capture some of iPerceptions market share, but the company has been around for many years and has arguably one of the most robust solutions for capturing the information needed to enable brands to optimize the user experience.

"Today, it is imperative to understand your customers, especially in developing a unique educational experience," said Duff Anderson, Co-Founder and SVP at iPerceptions. "We're delighted that The Henry Ford has chosen iPerceptions to measure and manage the effectiveness of their digital properties from their customers' perspective. We look forward to working with the team at The Henry Ford to help them increase customer satisfaction and loyalty."