Internet professionals are quickly learning that, despite the trend toward "minimalist" Web design the past decade or so, there's still a need - and sometimes a demand - for content - sometimes, lots of it.
A balance needs to be achieved between the visual and the functional of course and you'll find it with Readmore.js, an extremely lightweight jQuery plugin for collapsing and expanding large and long blocks of text with "Read More" and "Close' links.
Designers can control the speed (how quickly the text appears - in milliseconds) as well as the displayed height. If elements have a max-height CSS property, the Readmore.js plugin will use that value instead of the value of the maxHeight option.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.