Google's Shapeshifting, Parametric, Responsive Spectral Font

Pete Prestipino
by Pete Prestipino 16 Jan, 2023
Google's Shapeshifting, Parametric, Responsive Spectral Font
Google Fonts has updated its collection with its first "parametric" font - a new typographic technology that should make modifying the format of any typeface much easier. 

Developed in collaboration between Prototypo and Production Type, the new Spectral font is responsive, meaning the font will be able to fit anywhere within the overall layout of any page. The Spectral font also provides designers with the ability to adjust various font aspects like width, thickness and curviness.

"Opening up to a new era of type design, [our] parametric font technology allows to work with responsive characters improving creativity and exploring new shapes," Prototypo said in a press release. "Creating intelligent fonts capable of fitting all types of uses and media is now a reality."

Spectral is currently available for free on Google Fonts.
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.