Augmented reality is bridging the gap between digital and physical worlds and making advertising and marketing an experience rather than just a sales pitch. For Web developers, leveraging AR and including it in the interactive experience is becoming more natural for consumers.
Margie Kupfer is vice president, marketing at 3Cinteractive (3C). Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Leveraging 3C's expertise connecting mobile to business results and its Switchblade platform's multichannel capabilities-including mobile messaging, mobile coupons, mobile wallet, mobile web, location based services and more-marketers can deliver timely, relevant engagement at the customers' moment of need.